Is your website secretly damaging the planet?

Here’s something that might surprise you: your website could be pumping out more carbon than you think.

We know that the pressure of corporate social responsibility is real, and you’re already making smart choices. Sourcing responsibly, cutting energy waste, all whilst trying to do the right thing for your business.

But there’s one area that’s flying under the radar for most companies.

Your website – and its carbon footprint

The digital footprint you didn’t know you had. Every time someone visits your site, it uses energy. Data centres hum away, servers work overtime, and all that code gets pushed through the internet infrastructure, and it adds up fast.

The numbers are eye-opening: the average website produces 0.8g of CO2 per page view. Doesn’t sound like much? Well, if you’re getting thousands of visitors a month, you’re talking about a serious environmental impact. But, it doesn’t have to be this way.

We put our money where our mouth is

Our own website scores A+ for sustainability, making it cleaner than 92% of sites globally. How? We use renewable energy to power our hosting and write lean, efficient code that doesn’t waste server resources.

To put it simply, fast loading times, lower carbon footprint, better user experience. Win-win-win.

Want to know where you rank?

You can use this tool to test your website’s carbon footprint in seconds. Just pop in your URL and you’ll get a score that shows exactly how your site stacks up.

But be warned, you might not like what you see. Even some massive tech companies are scoring F grades. One well-known giant uses enough energy from UK users alone to power an electric car to the moon and back 40+ times every year.

That’s… a lot.

Why this matters for your business

A slow, heavy website isn’t just bad for the planet – it’s bad for business:

• SEO suffers when pages load slowly
• Users bounce when sites feel sluggish
• Credibility takes a hit when your digital presence feels outdated
• Future-proofing becomes harder** as environmental standards get stricter

Your customers are increasingly conscious about sustainability. They notice when businesses walk the walk, not just talk the talk.

The good news? We can fix this

Most websites aren’t green by design – they just haven’t been optimised for it. The brilliant news is that making your site more sustainable often makes it faster, more efficient, and better performing overall.

How we work

• Identify what’s slowing your site down (and pumping out unnecessary CO2)
• Streamline your code to work smarter, not harder
• Optimise images and content for lightning-fast loading
• Move you to renewable energy hosting solutions
• Keep your brand looking brilliant while cutting your carbon footprint

Ready to turn that F into an A?

If you’ve tested your website and weren’t thrilled with the results, we’re here to help. We’ll show you exactly what’s causing the problem and create a plan to fix it, without compromising on functionality or style.

Let’s have a chat about making your website work better for your business and better for the planet.

Because sustainability isn’t just about doing the right thing (although it is that). It’s about staying ahead of the competition, future-proofing your business, and showing your customers that you actually care about the impact you’re making.

Sounds good? Get in touch we’d love to help you get ahead of the click on this one.