Autrix
Developing a new brand in tech
Autrix, a fledgeling UK-based warehouse robotics company, approached us with a vision: to revolutionise warehouse operations with their cutting-edge solutions. Launched in the summer of 2023, they were starting from ground zero—no brand identity, online presence, or customer leads. They needed a partner to bring their innovations to the forefront of the industry.
Challenge
Autrix faced the daunting task of entering a competitive market without a whisper of existence. With no website, brand identity, or digital footprint, their groundbreaking solutions were invisible to potential clients.
Their challenge wasn’t just about making noise; it was about establishing credibility, generating interest, and converting that interest into tangible business growth.
Solution
We embarked on a comprehensive branding and digital strategy to catapult Autrix from obscurity to industry contender. Our approach was multifaceted:
Branding Strategy: We crafted a distinctive brand identity that echoed Autrix’s innovative ethos, ensuring they stood out in a crowded market.
High-Performance Website: Utilising WordPress, we developed a bespoke, feature-rich website that offered Autrix the autonomy to manage content seamlessly, empowering them to keep their digital presence as dynamic as their technology.
SEO and Content Strategy: A robust sitemap and keyword strategy, coupled with engaging content creation, laid the groundwork for impactful on-site SEO, optimising Autrix’s online visibility from launch.
Impact
The launch of their brand and website set the stage for rapid sales and lead generation, far exceeding initial forecasts.
The brand identity we developed not only caught the eye but instilled trust and credibility, crucial for a new player in the tech sector.
Our digital marketing strategies propelled Autrix to impressive search rankings, driving a significant influx of traffic to their site within just 8 weeks post-launch. This visibility translated directly into warm leads and closed deals.
