Lincoln Cathedral

Improving community and worshippers engagement by over 60%

Lincoln Cathedral, a historic beacon of architectural beauty and spiritual solace, faced a digital dilemma. Their website, over eight years old, had become a relic of the past, no longer serving the evolving needs of its visitors or its custodians. Recognising the need for a more dynamic and engaging online presence, they tasked us with crafting a solution that not only revitalised their digital facade but also empowered them to be more adaptive and engaging in their outreach.



The challenge was multifaceted: an outdated website that was costly and inefficient to update, poor user navigation that hindered engagement, and a lack of control that left the Cathedral’s team unable to respond swiftly to their community’s needs.

The primary goal was to transform this digital space into a vibrant portal that invites exploration, facilitates worship, and promotes visitorship and event attendance.



We started on a comprehensive overhaul, creating a modern, engaging website design that mirrors the Cathedral’s presence, while ensuring it’s a beacon online as much as it is in reality.

Our focus was on user experience, delivering a powerful, easily manageable CMS for the Cathedral’s team and improving site navigation to enhance user flow.

We also put a spotlight on event promotion to boost ticket sales and implemented performance optimisations for faster loading times and better search rankings.



Lincoln Cathedral now enjoy:

The transformation has been profound:

  • An easy-to-manage CMS, significantly reducing the time and cost previously invested in website maintenance.
  • Performance tracking capabilities have been vastly improved, enabling data-driven decision-making.
  • There’s been a noticeable uptick in community engagement and interaction with worshippers.
  • Online visibility has quadrupled, broadening their reach to potential visitors far and wide.
  • User engagement has surged by 64%, reflecting a more captivating and accessible online experience.

Stats in the first 12 months

increase in online visibility

increase in new visitors

increase in online engagement

“Lincoln Cathedral has been a client of Laser Red for several years now, and we have just completed the launch of a new website. Throughout the process, the support and advice we have received has been exemplary. We happily and heartily recommend Laser Red.”

Michelle Andrews, Lincoln Cathedral