The Roses Group
Cultivating a digital landscape that allowed 3 brands to flourish.
In the world of horticulture, Garden Roses, Style Roses, and The Fragrant Rose Company stand as distinct entities under one umbrella, each serving different segments of the rose market. Despite their unique offerings, they faced a common hurdle: an outdated online presence and a lack of brand differentiation. Our mission was to cultivate a digital landscape that allowed each brand to flourish, reaching their specific audience effectively.
Stats in the first 3 months
£2,000
more in online sales MoM
5x
increase in visibility
10%
higher online engagement rate
Challenge
The primary challenge was the brands’ struggle to distinguish themselves in a competitive market, each targeting a different demographic.
They needed bespoke digital platforms to cater to the distinct needs of their audiences and enhance their online sales capabilities.
The existing websites were relics, hampering their ability to be discovered by new customers and manage transactions efficiently.
Solution
Our solution was rooted in innovation and tailored strategy.
We developed new e-commerce websites for Style Roses and The Fragrant Rose Company, while taking on the management and marketing for all three brands.
This holistic approach ensured that each brand’s digital presence was not only revitalised but also aligned with their unique market positioning.
Our focus was on creating user-friendly interfaces, optimising for search engines, and implementing efficient management systems for seamless internal operations.
Impact
Turning challenges into opportunities for flourishing success:
Increased transactions: Each website now records approximately £2,000 more in online transactions monthly compared to their predecessors.
Boosted online visibility: From a mere 2%, online visibility soared to 11%, marking a substantial increase in digital footprint and customer reach.
Streamlined operations: The new systems installed significantly reduced time-consuming processes, from order management to shipping, facilitating a smoother operation for the business owners.