Solar Power NI

The company faced a severe downturn in leads due to a website that failed to engage or effectively communicate their value.

This downfall led to a scarcity of quality leads, an influx of time-wasters, and posed a substantial threat to their sales and operational viability.

The core of their struggle was an unengaging website and a digital marketing strategy that did not capture the essence or expertise of Solar Power NI.

We launched into action with a digital marketing strategy, anchored by a new website designed to convert visitors into leads.

Our approach included compelling content, clear unique selling points, and elements to build trust with potential customers.

We bolstered this with SEO initiatives to improve visibility, targeted paid search campaigns, and engaging email marketing efforts to draw in high-quality leads.

Each step of our strategy was meticulously monitored and adjusted to ensure peak performance and efficient use of resources.

The results were transformative:

Lead generation saw a six-fold increase within the first year, redefining the company’s sales records and operational capacity.

The business expanded, doubling their fitting teams to meet the demand.

Profit margins saw a significant uptick, ushering Solar Power NI into a new era of industry leadership.

Key achievements included securing their first paid marketing lead within 24 hours of campaign launch, acquiring leads at an impressive rate of £10.08 per conversion, and generating over 450 ‘free’ leads through SEO, all contributing to a 6x return on investment.